Land Your Web Page in the Three Top Spots in Google Results

Getting ranked on Google’s search engine results pages (SERPs) is a zero sum game. If you can capture one of three top spots, or at least Page 1, your website is practically guaranteed to get a lot of visitors. If you are on any other page, most potential customers will never find you.Effects of Google’s Algorithm UpdatesJust when most web masters got search engine optimization (SEO) figured out, Google changed the way it ranked pages. In August 2011, it launched its Panda search engine algorithm update. The biggest difference was that Google starting putting much less emphasis on backlinks and gave more weight to social approval signals. This shift continued when the Penguin update was rolled out in April 2012.Google’s search engine algorithm originally was designed before the explosion in popularity of social media. In these seemingly pre-historic days – which actually were less than a decade ago – web users had few opportunities to respond immediately to the content they were reading. As a result, a website’s ranking was based primarily on how many high-quality backlinks it had.

Social Approval SignalsPenguin and Panda changed all that. Now a site’s ranking is mainly determined by Internet users who can “vote” on the usefulness and quality of a site by hitting the Facebook “Like” button, re-Tweeting it, using the “+1″ button on Google+.Google uses these social approval signals to determine a web page’s value faster and more accurately. As a result, its search engine algorithm relies more heavily on social media-based indicators, rather than backlinks, to determine a site’s page ranking.So if you want your page ranked high, you need to make it easy for people to give it social approval signals. Search engine marketing (SEM) needs to focus on encouraging people on social media to link to and approve their pages, rather than focusing most of their time creating backlinks, which are still useful but no longer of primary importance.Using LSI KeywordsWhile including the optimal number of keywords related to your niche – 2 to 4 percent – is still critically important to improving your Google ranking, the Penguin version is now also looking for Latent Semantic Indexing Keywords (LSIs), a fancy term that basically means “synonyms.”Google now gives preference to web pages that flow more organically, so pages that are optimally saturated with synonyms for the keyword are preferred to those stuffed with the same keyword stated over and over again.Page Visitor BehaviourAnother critical change is the value Google’s search engine now pays attention to the behaviour of your page’s visitors once they arrive there. In addition to looking at things like how long the average visitor stays on your page and how frequently they return, the post-Penguin search engine also considers such things as your click-through, surf pattern and bounce rate – or how many visitors click away from your page after only a second or two, an indicator of a sub-quality page.If visitors don’t find what they are looking for when they arrive on your site, find your content to be dull, uninteresting, or consider your content to be the same they can find everywhere else, your bounce rate will increase. Another thing that can increase bounce rate is when pages have audio or video that starts automatically. This tends to cause visitors to bounce off right away, especially if they are viewing the page at work.

Decreasing ‘Bounce Rate’To reduce your bounce rate, you want to make it easier for high-target visitors to find your page and provide high-value content once they arrive there. These SEM techniques will keep your visitors engaged longer improving the way Google ranks your page.Another thing to consider is the keywords that are attracting your page’s visitors: Are they the most appropriate? If not, users who arrive and don’t find what they want are likely to leave quickly, negatively affecting your SERP rank.Finally, design your page by including clearly-defined links within it to other pages within your site so that visitors can easily navigate to the specific information they want. This helps to reduce page bounce and to keep visitors on your pages longer, both of which improve ranking.

Are Inventory Financing Lenders and P O Factoring Solutions Your Best Business Financing Bet?

Your worst business nightmare has just come true – you got the order and contract! Now what though? How can Canadian business survive financing adversity when your firm is unable to traditionally finance large new orders and ongoing growth?

The answer is P O factoring and the ability to access inventory financing lenders when you need them! Let’s look at real world examples of how our clients achieve business financing success, getting the type of financing need to acquire new orders and the products to fulfill them.

Here’s your best solution – call your banker and let him know you need immediate bulge financing that quadruples your current financing requirements, because you have to satisfy new large orders. Ok… we’ll give you time to pick yourself up off the chair and stop laughing.

Seriously though…we all know that the majority of small and medium sized corporations in Canada can’t access the business credit they need to solve the dilemma of acquiring and financing inventory to fulfill customer demand.

So is all lost – definitely not. You can access purchase order financing through independent finance firms in Canada – you just need to get some assistance in navigating the minefield of whom, how, where, and when.

Large new orders challenge your ability to satisfy them based on how your company is financed. That’s why P O factoring is a probably solution. It’s a transaction solution that can be one time or ongoing, allowing you to finance purchase orders for large or sudden sales opportunities. Funds are used to finance the cost of buying or manufacturing inventory until you can generate product and invoice your clients.

Are inventory financing lenders the perfect solution for every firm. No financing ever is, but more often than not it will get you the cash flow and working capital you need.

P O factoring is a very stand alone and defined process. Let’s examine how it works and how you can take advantage of it.

The key aspects of such a financing are a clean defined purchase order from your customer who must be a credit worthy type customer. P O Factoring can be done with your Canadian customers, U.S. customers, or foreign customers.

PO financing has your supplier being paid in advance for the product you need. The inventory and receivable that comes out of that transaction are collateralized by the finance firm. When your invoice is generated the invoice is financed, thereby clearing the transaction. So you have essentially had your inventory paid for, billed your product, and when your customer pays, the transaction is closed.

P O factoring and inventory financing in Canada is a more expensive form of financing. You need to demonstrate that you have solid gross margins that will absorb an additional 2-3% per month of financing cost. If your cost structure allows you to do that and you have good marketable product and good orders you’re a perfect candidate for p o factoring from inventory financing lenders in Canada.

Don’t want to navigate that maze by yourself? Speak to a trusted, credible and experienced Canadian business financing advisor who can ensure you maximize the benefits of this growing and more popular business credit financing model.